Monday, December 30, 2019

Internship Review The Marketing and Sales Department of...

Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digital publications must position themselves in the competitive, ever-changing news marketplace. Marketing within the communications industry is extremely cutthroat and even relatively popular tabloids with an established readership like B.Z. Berlin must fight for market share. Over the course of my internship I grew increasingly aware of the relevance of the four Ps of marketing known as promotion, price, product, and placement (The marketing process, n.d., The Times 100: Business Case Studies). Given the focus of my internship, my primary duties revolved around the promotional aspects of the tabloid. Tabloids by definition must generate heat (buzz) as well as provide light (information) on the news. I was charged with supporting the planning, realization, control and optimization of several advertising campaigns for continuing features on politics, sport, and celebrity gossip. The product we were selling was information, a particular kind of information. We had to convince members of the public that the content we were disseminating was of worthy of their time and money. People usually buy tabloids as impulse buys when they are walking past a news kiosk on the way to work or on their way home. Creating a single, gripping headline orShow MoreRelatedReview: An Internship in the Marketing and Sales Department of B. Z. Newspaper, Berlin1973 Words   |  8 Pages Abstract This paper is a personal review of an internship in the marketing and sales department of B.Z. Berlin (a tabloid newspaper based in Berlin). The paper reviews how my capacities in those department help satisfy the 4Ps (promotion, price, placement, and product) of marketing. Different components of the marketing mix exhibited in my duties included creating a balance of salacious with genuinely positive and heart-warming news; creating cash giveaways to generate regular readership; diffusingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia

Sunday, December 22, 2019

The Character of Marc Antony in Julius Caesar - 773 Words

Blending into the ground, waiting for the perfect moment to lash out, and then attacking when an opportunity presents itself, snakes hunt the same way some people do politics. In Rome, 44 BC, when one man fell prey, another man, camouflaged, found his opportunity to strike. As William Shakespeare’s play Julius Caesar progresses, the character of Marc Antony slowly reveals that he is not who he at first seems, a cunning manipulator rather than a blindly obedient lapdog. Antony, when he is introduced in Act 1 is running a traditional race on the Lupercal and is asked to touch Calpurnia by Caesar, who is referring to a superstition at the time that the touch of a runner in the race could cause a woman to be fertile. Antony responds to this†¦show more content†¦Interestingly, Antony is completely absent from Act 2. This second Act is the one in which the Cassius and the conspirators against Caesar are recruiting Brutus. In the entire Act, Antony receives a single mention, when Brutus finally agrees to help the conspirators, and they are debating whether to kill him along with Caesar. In this argument, Cassius wants to kill him because he has close ties to their target, while Brutus stands in his defense, calling him â€Å"but a limb† maintaining that he wouldn’t be able to oppose them without Caesar. Every single conspirator, with the partial exception of Cassius completely underestimates Antony because he is so loyal to Caesar, and would seemingly not be able to function without him. Yet, they disregard the fact that Antony is a general of the Roman army, a position that requires no small measure of independent thought in itself. Again, Marc Antony is viewed as a minor character in Act 2. The conspirators disregard him, not only in functionality once Caesar is dead, but as an ally. And, even though, they never try to recruit him, they don’t try to ruin his reputation or disgrace him, anything to take his power. They simply don’t view him as a threat, with the exception of Cassius, who is overridden. Act 3 is the Act in which Caesar is murdered.Show MoreRelatedJulius Caesar: Not a Great Leader Essay704 Words   |  3 Pagesforces in the play Julius Caesar are the characters Marcus Brutus, Julius Caesar, and Marc Antony. Julius Caesar is the center of the ordeal of leadership in Rome when the play begins. When Caesar returns to Rome he is looked upon by the fickle plebeians as a glorious and triumphant hero. The authority of his heroism is questioned when the honorable Marcus Brutus speaks to the townspeople during Caesar’s funeral. Brutus proves to be the better leader for Rome rather than Caesar or Antony. Brutus is wiserRead MoreMarcus Brutus Vs Mark Antony s Funeral Speech Essay1135 Words   |  5 Pagesfuneral of Julius Caesar two characters make speeches to the plebeian mob, Brutus and Marc Antony. Shakespeare shows us the personalities of the two orators and gives one an advantage over the other. Marc Antony has an advantage over Brutus because he speaks after Brut us and he has Caesar’s body. He also interrupts Brutus’ speech. He uses a range of rhetorical devices to manipulate the crowd. Both characters make very powerful speeches that will eventually determine who rules Rome. Both characters beginRead More The Ambitious Marc Antony in Julius Caesar996 Words   |  4 Pages The Ambitious Marc Antony in Julius Caesar nbsp; The tragic and untimely death of Julius Caesar, a condemned Roman tyrant, triggered William Shakespeares creativity. In his play Julius Caesar Shakespeare writes of the treacherous conspirators, Marcus Brutus and Caius Cassius, and their plans to assassinate their Roman leader, Julius Caesar. The story continues to explain how Caesars loyal friend, Marc Antony, helps avenge the brutal murder. After Antony receives soldiers to fightRead MoreA Historical Overview Of Julius Caesar Essay1452 Words   |  6 PagesA Historical Overview of Julius Caesar (Shakespeare style) The fate of a nation determined by one man. With classic alliances and betrayals, the tale of Julius Caesar is still regarded as one of the greatest betrayals in human history. The fate of Rome was heading toward a dictatorship. Only the Roman Republic could stop Julius Caesar from ruling Rome. Little did the Roman Republic know that this assassination would later cause Octavian Caesar to become the first Emperor of the Roman Empire in 27Read MoreWilliam Shakespeare s Julius Caesar 884 Words   |  4 PagesGustav Berner Mrs. Hillard Honors English 10 - F 15 January 2015 Julius Caesar Discussion 1.) Brutus’ trust in others and his love of Rome are his greatest faults. His tragic flaw is the trust he places in others. Brutus is easily swayed to trust Cassius when he plots to kill Caesar. Cassius uses his cunning to trick Brutus into believing Caesar is ambitious and that he is killing Caesar for the good of Rome. Cassius says to Brutus, â€Å"Why, man, he doth bestride the narrow world like a Colossus, andRead MoreJulius Caesar Essay On The Truth938 Words   |  4 Pagesrelevant concept in William Shakespeare’s Julius Caesar, a story showing the stabbing of an uprising leader and the conflict that occurs following the event. More specifically, the idea of truthfulness is especially common regarding the character Marc Antony. William Shakespeare uses the underestimated and loyal character Marc Antony to suggest the theme that a person’s true values is often revealed through conflict. Shakespeare creates the characters in such a manner that they often underestimateRead MoreOctavian and Marc Antony- The Duel of Words and Deeds1091 Words   |  4 PagesOctavian and Marc Antony- The Duel of Words and Deeds Following the Julius Caesars death at the hands of the Senate, Octavian and Marc Antony propelled themselves to the pinnacle of Roman power. First joining together during the Second Triumvirate, these men represented the true power players of Roman politics. As their alliance fractured, both Romans resorted to propaganda to gain an edge over the other. Through insulting the other and polishing their own image, both Antony and Octavian lookedRead MoreThe Tragic Hero Of Marcus Junius Brutus Minor Essay1418 Words   |  6 PagesLepidus; his mother was the half-sister of Cato the Younger, and later Julius Caesar s mistress. Some sources refer to the possibility of Caesar being his real father,despite Caesar s being only 15 years old when Brutus was born. Brutus uncle, Quintus Servilius Caepio, adopted him in about 59 BC, and Brutus was known officially for a time as Quintus Servilius Caepio Brutus before he reverted to using his birth-name. Following Caesar s assassination in 44 BC, B rutus revived his adoptive name in orderRead MoreThe Tragedy of Julius Caesar: Compare and Contrast Marc Antony, Cassius, and Brutus641 Words   |  3 PagesMarc Antony, Brutus, and Cassius are all critical characters in William Shakespeare’s famous play, The Tragedy of Julius Caesar. Due to their distinctive personalities and values, there is no trait that all of these characters share, although they do share some traits with one another. Firstly, Marc Antony and Cassius are manipulative in nature, while Brutus is not. Secondly, the root of Brutus and Cassius’ failure is their personality flaw, while Marc Antony proves strong in all the ways they proveRead MoreJulius Caesar by William Shakespeare646 Words   |  3 Pagestragedies is the story of Julius Caesar. In this story, the main character, Julius Caesar, is plotted against his best friend, Brutus, and the head of the conspiracy, Cassius. After Caesar gets assassinated, his right hand man, Mark Antony, tries to get revenge on the people that killed him. However, in this particular story, the main character is not the tragic hero. The tragic hero, Brutus, is the most consistent throughout the play unlike the other three characters, Caesar, Antony, and Cassius. Considering

Saturday, December 14, 2019

Differences Between the French and Spanish Free Essays

Englishmen migrated to the New World because they wanted independence, political freedom, and economic opportunity. The Spanish came as conquerors; the resulting political system was entirely autocratic and solely devoted to the furthering of the motherland. Spain gave its colonies little self-rule. We will write a custom essay sample on Differences Between the French and Spanish or any similar topic only for you Order Now Instead, Spanish rulers dictated all the policies of its New World territories. The English and Spanish both wanted to explore and find new territories too politically and economically control. The Spanish colonies developed economically by using the Encomienda system. In this system, Spanish lords exploited and manipulated Native Americans and used them to do manual labor on the land. The Spanish looted large amounts of gold, silver, and other valuables from this new land. This tradition continued into the seventeenth century as Spanish ships would come annually to bring gold and other valuables back to Spain. The Spanish tax burden was very unevenly distributed: it fell more on the poor than the rich, heavily on the agricultural sector, and on Castile far more than Aragon or the Basque country. But the Spanish government’s expenditure continued to climb: – in the first twelve years of Philip III’s reign, he spent over 40 million ducats on the Low Countries’ wars alone. To cover the shortfall, the Spanish government both borrowed money by being interested in bearing state bonds and assigned the revenues from future years to the bankers if they would pay the defense contracts for the present year. By 1607 the government had a debt of almost 23 million ducats and had assigned away all its revenue for four years ahead. By 1644 the crown’s income was pledged to 1648; and by 1664 the crown owed more than 21 million ducats. The English Colonies had abundant natural resources. Their economy prospered in the fur trade, fishing, lumbering, farming and other industries that produced raw materials. This abundance of natural resources stimulated trade into the colonies as developed industries in Europe required raw materials to convert into refined goods. Combined with England’s tradition of partial representation, the English Colonies had a large degree of self-government. In 1603, moderate Puritans in England hoped the new monarch, James I, would be sympathetic to their iews, since he had been raised in Calvinist Scotland. Although this did not prove to be the case, the Puritans still tried to work within the religious system while he was king. The colonies all had some form of a representative assembly that was voted in by popular support. While only white male landowners could vote, this still constituted some degree of democracy. In some colonies, even the governors were decided by popular vote. T he English and Spanish colonies were established for completely different reasons. England colonizes North America. English colonies were first established by the Puritans who were seeking refuge, freedom of religion, and economic opportunity. The English colonists enjoyed far more freedom. English had established dominance in North America. The Spaniards came to America’s on accident in a futile attempt to find an alternate trade route to china, with a thriving community, complex architecture and cities of gold. Conquistadors, soldiers, and missionaries were the primary Spanish colonizers; farmers and traders came later. Colonies were governed by crown-appointed viceroys or governors. Settlers had to obey the king’s laws and could make none of their own. How to cite Differences Between the French and Spanish, Essay examples

Friday, December 6, 2019

Key concepts and principles of assessment free essay sample

Key concepts of assessment, are the aspects involved throughout the assessment process. One of these key aspects is accountability. Assessment is accountable to all learners throughout the whole assessment process. Any learner should know why they are being assessed, and what they need to do to meet any assessment criteria. There is also accountability to award organizations if the award is accredited, and to employers, if their staff is being assessed in any work environment for which they have responsibility.Evaluation of the assessment process needs to take place, and feedback from all parties involved. This informs current, and future processes and aspects, of any assessment that takes place.Another aspect involved throughout the assessment process is progression when assessing what needs to be done next, and by whom it needs to be done by. The types of assessment, identified as Initial, Formative and Summative, as well as diagnostic assessment which may identify the current knowledge of learners, and which may have additional assessment requirements. We will write a custom essay sample on Key concepts and principles of assessment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Assessment activities must be fit for purpose, with decisions and feedback fit for purpose taking into account any prior learning identified at initial assessment, and fit-for-purpose with any planning decisions and feedback being justifiable and safe.Principles of assessment are how the assessment process is put into practice. Assessments should be Sufficient, Current, Authentic, Reliable and Valid (SCARV). They should be fair and take into account confidentiality and be fit-for-purpose within any criteria set by an examining body. Within the context of SCARV, assessments should be valid with any process for assessment being appropriate for the assessment criteria that is being assessed.All work should be relevant, sufficient and current, for the criteria to which it is being assessed. It needs to be authentic, with no doubt, as to the validity of it being the learner’s own work.Any assessment should follow the principles of SCARF of being current, and up to date with examining bodies requirements, as well as the learner being up to date on current methods, skills, and knowledge within their chosen professional area. The aim of the assessment is to track the progress and give constructive and informative feedback to learners. This helps improve a learner’s progress and inspires them to achieve. By gathering and recording of evidence from assessment, it can be measured against agreed objectives and criteria. It allows any measurable data to be used to track learner, group and overall organizational performance against specific learning domains.Bandler and Grinder (1979) Psychomotor/Cognitive/Affective assessment of specific learning domains describes how the doing (Psychomotor), thinking (Cognitive), and feeling (Affective) are important elements in s etting an optimal learning experience and having clear objectives within the assessment.