Internship Review The Marketing and Sales Department of...

Internship review: The marketing and sales department of B.Z. Berlin While interning at the marketing and sales department at B.Z. Berlin (a tabloid newspaper in Berlin), I was able to gain an insiders view of how both print and digital publications must position themselves in the competitive, ever-changing news marketplace. Marketing within the communications industry is extremely cutthroat and even relatively popular tabloids with an established readership like B.Z. Berlin must fight for market share. Over the course of my internship I grew increasingly aware of the relevance of the four Ps of marketing known as promotion, price, product, and placement (The marketing process, n.d., The Times 100: Business Case Studies). Given the focus of my internship, my primary duties revolved around the promotional aspects of the tabloid. Tabloids by definition must generate heat (buzz) as well as provide light (information) on the news. I was charged with supporting the planning, realization, control and optimization of several advertising campaigns for continuing features on politics, sport, and celebrity gossip. The product we were selling was information, a particular kind of information. We had to convince members of the public that the content we were disseminating was of worthy of their time and money. People usually buy tabloids as impulse buys when they are walking past a news kiosk on the way to work or on their way home. Creating a single, gripping headline orShow MoreRelatedReview: An Internship in the Marketing and Sales Department of B. Z. Newspaper, Berlin1973 Words   |  8 Pages Abstract This paper is a personal review of an internship in the marketing and sales department of B.Z. Berlin (a tabloid newspaper based in Berlin). The paper reviews how my capacities in those department help satisfy the 4Ps (promotion, price, placement, and product) of marketing. Different components of the marketing mix exhibited in my duties included creating a balance of salacious with genuinely positive and heart-warming news; creating cash giveaways to generate regular readership; diffusingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik ArtRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia